2023 will be a chaotic year for martech, yet the start of a massive wave of growth

I’m going to start the year with a controversial prediction: we're at the beginning of a massive wave of growth in martech. The next 7 years of enlargement in our commerce and occupation will dwarf the earlier 7 years. I assume that’s a controversial declare as a end result of most people suppose that's going to be a powerful year for the martech commerce. Partly as a result of of macroeconomic components — small recession? large recession? And partly as a result of of the glut of martech firms which have flooded the market over the earlier decade that at the second are collaborating in lightning rounds of musical chairs, Squid Sport-style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. These skeptics shouldn't unsuitable. 2023 goes to be a powerful year for many martech corporations. The martech firms that will battle the most are those that have taken a ton of VC money to position breakthrough growth over profitability — nonetheless they have not achieved such high-velocity and sustainable growth yet. To survive, they must reorient to profitability. Nonetheless they've to realize this whereas offering clear price to their pro...